A memorable slogan or catch phrase used in advertising.

Refer to "See Also" column to the right.

a clever phrase or short sentence to memorably characterize a film, and tease and attract potential viewers, or sell the movie; also creates a catchy 'soundbite' often repeated or presented [..]

A brief, static phrase intended to accompany the brand name/logo on a variety of marketing materials, such as FedEx’s famous, though no longer used,  “Absolutely, positively overnight.” A good tag lin [..]

 - A rope used to control the position of equipment being lifted. This is not to be confused with the rope used to actually lift the equipment.

Alternate term for subtitle.

A line, rope, or cable that follows equipment through a sewer so that equipment can be pulled back out if it encounters an obstruction or becomes stuck. Equipment is pulled forward with a pull line.

In crane and truck operations, a rope attached to the bottom of a load suspended by the crane or truck, which, when grasped by a crew member, allows the crew member to prevent rotation and to assist in guiding the load.

In crane and truck operations, a rope attached to the bottom of a load suspended by the crane or truck which, when grasped by a crew member, allows the crew member to prevent rotation and to assist in guiding the load.